“In marketing you must choose between boredom, shouting, and seduction. Which do you want?”
DDB Needham Advertising
How to Create your Brand & Business Identity …
We can help … Designs@Adeptpublishing.com
Your brand is more than a way of distinguishing your product from another that looks similar. It is an invisible set of qualities that become known and associated with the products you make, the service you offer, or the expertise you share. In developing a brand, there is much more to be considered than how appealing the packaging or logo might look. Starkly put, your brand reminds the customer whether they like what you provide and want more of it; or they never want to see you or your products again. Who you are, what you do, how you look, and what your product provides all shape the customer’s experience of your brand. We create competitive value in the marketplace by developing a strategy of addressing all the ways your brand becomes part of the market or culture. We work with customer-focused research, carry this information through naming, creating the graphic identity, coordinating retail environment with the brand, developing appropriate packaging, print and web outreach… and make your presence apparent anywhere your customers connect to the type of product or service you provide. This can often be through social media.
Branding is more than advertising; but advertising is part of it. We take a calculated approach to all elements of brand and identity development, assuring there is a consistent and favorable image that speaks for you. A consistent and well-coordinated branding effort is one of the best investments a company can make in its future. While the cost may seem high in the beginning, the value increases as the business grows with a strong image and good recognition factors.